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An alternative model to help martial arts coaches survive the Covid-19 pandemic

Leave a Comment / Business, Finance /

Many clubs are going all out with their online solutions and still charging members the same price as they were charging for their in person classes. While this drive and determination is commendable, how sustainable is this approach? An alternative question maybe, ‘How much would students be willing to pay for your online service if […]

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What level will your martial arts business operate on?

The evolution of your martial arts business model

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Change and progression can be challenging When you first start teaching martial arts, often the last thing on your mind is ‘Which martial arts business model should i follow?’. Most martial arts coaches start teaching as a hobby and often fall in to coaching professionally by accident. I don’t think you necessarily need a specific

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VAT sign sitting on top of coins piled up on a desk

A not for profit martial arts club with no VAT or tax, -80% business rates, limited liability, gift aid and grants

8 Comments / Business, Company Structures /

Introduction This article will document how running your martial arts club as a not for profit organisation can deliver some or all of the following benefits: no VAT, no tax, 80-100% reduction in business rates, limited liability, gift aid and access to funding / grants. These benefits are derived from different government schemes and each

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Young boy and girl training in a martial arts class

12 tips to help launch your own children’s martial arts programme

5 Comments / Coaching, Pedagogy, Programmes /

A couple of weeks ago I posted an article entitled “Does your club need a children’s martial arts programme?” outlining the benefits of running a children’s programme specifically for younger students. This article will build on the previous one and outline the specific areas you may want to consider when constructing or purchasing a kids

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Attracting leads from Facebook marketing / advertising

Want to advertise your martial arts club on Facebook but don’t know where to start?

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Unless you have had your head in the sand, you will have heard that some martial arts clubs are getting many of their new members through paid Facebook ads. There was a time when you could do reasonably well attracting new members by sharing information on your club’s Facebook page but those days are gone.

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Child performing martial arts front kick

Does your club need a children’s martial arts programme?

Leave a Comment / Coaching, Programmes /

It is almost two decades since Melody Johnson (was Shuman) created her Little Ninjas programme. Approximately a year later (around 2001) Kimber Hill (now Tyee) released her Lil Dragons programme in to the martial arts world. These programmes were different to many others around at the time as they were written specifically for children. The

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Does your martial arts website give you 20 free enquiries a month?

Leave a Comment / Business, Marketing, Technology, Web Sites /

While you don’t ‘need’ a website for your martial arts club, having one that is optimised for search engines could provide you with a steady stream of free enquiries every month. Currently the club web site I look after receives around 20 enquiries a month. To be honest, it is starting to look a little

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