An alternative model to help martial arts coaches survive the Covid-19 pandemic

By |2020-03-29T12:06:11+00:00March 29th, 2020|Business, Finance|

Many clubs are going all out with their online solutions and still charging members the same price as they were charging for their in person classes. While this drive and determination is commendable, how sustainable is this approach? An alternative question maybe, ‘How much would students be willing to pay for your online service if

Financial Independence for martial arts instructors

By |2020-02-22T20:37:05+00:00February 12th, 2020|Business, Finance|

Introduction to Financial Independence  It’s great to see more and more martial arts coaches / instructors making a good living from their passion. It seems like every day i am hearing of instructors teaching from their full time venues and doing well getting new students though the door. In some cases i even have the

The evolution of your martial arts business model

By |2020-01-09T13:18:37+00:00January 9th, 2020|Business, Company Structures|

Change and progression can be challenging When you first start teaching martial arts, often the last thing on your mind is 'Which martial arts business model should i follow?'. Most martial arts coaches start teaching as a hobby and often fall in to coaching professionally by accident. I don't think you necessarily need a specific

Do instructors need martial arts business coaching?

By |2019-10-16T09:17:42+00:00October 11th, 2019|Business|

This article looks at the relatively new area of martial arts business coaching and explores if it can move along the martial arts club development pathway. It not only examines how important it is to surround yourself with people that will help move you forward but also how identifying your 'why' is crucial in deciding

A not for profit martial arts club with no VAT or tax, -80% business rates, limited liability, gift aid and grants

By |2019-09-10T22:27:14+00:00August 22nd, 2019|Business, Company Structures|

Introduction This article will document how running your martial arts club as a not for profit organisation can deliver some or all of the following benefits: no VAT, no tax, 80-100% reduction in business rates, limited liability, gift aid and access to funding / grants. These benefits are derived from different government schemes and each

Want to advertise your martial arts club on Facebook but don’t know where to start?

By |2019-06-20T22:46:15+00:00June 20th, 2019|Business, Marketing|

Unless you have had your head in the sand, you will have heard that some martial arts clubs are getting many of their new members through paid Facebook ads. There was a time when you could do reasonably well attracting new members by sharing information on your club’s Facebook page but those days are gone.

Does your martial arts website give you 20 free enquiries a month?

By |2019-06-06T22:34:16+00:00June 5th, 2019|Business, Marketing, Technology, Web Sites|

While you don’t ‘need’ a website for your martial arts club, having one that is optimised for search engines could provide you with a steady stream of free enquiries every month. Currently the club web site I look after receives around 20 enquiries a month. To be honest, it is starting to look a little

Building your martial arts marketing foundations

By |2019-02-22T14:57:07+00:00February 22nd, 2019|Business, Marketing|

We already know the ‘build it and they will come’ marketing model requires very deep pockets and can often affect the sustainability of a martial arts club. For this reason I thought it would be good to look at what it takes to get new students through your doors and on to your mats. This

Top 10 considerations selecting your dream full time martial arts centre

By |2018-12-19T23:13:29+00:00December 19th, 2018|Business, Facilities|

Many instructors dream about earning a living teaching martial arts and for many, this dream will include running their own full time martial arts centre. Before you jump in feet first though, you need to know that as well as having a good grasp of modern coaching, it is just as important that you understand